What is a horoku?

A 焙烙（ほうろく / hōroku, often written “horoku”) is a shallow ceramic roasting pan traditionally used in Japan over charcoal or an open flame. It’s one of the oldest ways to roast coffee at home.

Benefits of a horoku:

• Deep connection to the beans

• Quiet, meditative process

• No electricity

• Japanese coffee tradition and aesthetics

• Total control — no hiding behind machines